GLOBALCULTURZ Vol.IV No.2 May-August 2023 ISSN:2582-6808
Article ID-2023-4-2-001 Pages: 558-561 Language: English
Date of Receipt: 2023.06.04 Date of Review: 2023.06.30 Date of Pub: 2023.07.03
Domain of Study: Humanities & Social Sciences Sub-Domain: Artificial Intelligennce/Coomunication Studies
Prof. Ram Prakash Dwivedi
Professor
Department of Hindi
Dr. Bhim Rao Ambedkar College
University of Delhi, Delhi, India
Email: ram.dwivedi@bramb.du.ac.in
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10.13140/RG.2.2.24283.75041
Abstract—Machines, which have complete control over humanity's creative and mass communication activities, pose a significant challenge to human intelligence. Creativity and communication play crucial roles in shaping a society's cultural sphere. Political and corporate organizations heavily exploit technological advancements to maintain their power. The influence of new technologies, managed by political leaders, undermines independent thinking, cultural and religious practices, participation in democratic processes, and even personal relationships and mental well-being. The current global political landscape presents various threats, as the ideals of democracy and a welfare state appear to be failing. Governments view public protests as threats, and cultural diversity is discouraged in favor of achieving a strong nation-state. Social media sites (SNSs) have become platforms for deliberating on almost all political, cultural, and economic ideas, aiming to sway the general public. By making common citizens apathetic, self-centered, and preoccupied with trivial matters, they become easy targets. These competitive capitalist SNS ventures prioritize profits and seek to dominate other similar entities. Consequently, they collude with political parties, governments, corporations, cultural leaders, self-proclaimed individuals, fame-seeking celebrities, and players to manipulate data and control the public narrative. The emergence of new technologies such as quantum computing, genetic engineering, the metaverse, machine learning, artificial intelligence, and brain chips further endanger human intelligence. This paper seeks to analyze three complex dimensions of this situation: (1) the role of technology, (2) the entities in control, and (3) the impact on human intelligence. The intricate relationships among individuals, democratic institutions, cultural and creative processes, communication, artificial intelligence (AI), machine learning (ML) advancements, and SNS platforms pose potential challenges for humans in the contemporary global arena. As large language models (LLMs) like ChatGPT, BARD gain popularity, this paper also aims to assess the importance and necessity of human intelligence and the challenges it faces. Language-based human communication faces significant threats from LLMs, which nourished by artificial intelligence, have become capable of imitating human intelligence. They utilize statistical models to analyze vast amounts of data, learning grammatical patterns and word connections similar to humans. Additionally, the development in area of artificial brain studies by Neuralink, Deepmind and Anthropic raise serious concerns about human intelligence. Such a project poses a direct threat to the very existence of humankind. This research explores the future of human civilization, culture, communication, understanding, and thinking in the new technological landscape.
Keywords—AI, Communication, Creativity, Culture, Language